Ed Leake – Medium

Ed Leake

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Better Marketing

Benchmark & Beat Your Google Ad Competitors

The Google Auction Insights are the key that unlocks so much awareness. You just need to know how and when to turn it…

Oct 18, 2021

Benchmark & Beat Your Google Ad Competitors

Oct 18, 2021

Ed Leake

The 5 BIG Performance Issues Facing PPC Managers (Today)

The impact of the dreaded C-bomb (Covid) is pretty clear. But what are the longer term impacts of a lockdown and tepid market conditions?

Sep 30, 2020

The 5 BIG Performance Issues Facing PPC Managers (Today)

Sep 30, 2020

Ed Leake

8 AdWords Secrets That Google Will Never Tell You

“You’re not getting enough conversions for your money.”

May 9, 2017

8 AdWords Secrets That Google Will Never Tell You

May 9, 2017

Ed Leake

Jihadi Google and the Exponential Rise of Crap

Last week, big brands jettisoned parts of their digital advertising budgets after they realised their ads were appearing next to jihadist…

Mar 26, 2017

Jihadi Google and the Exponential Rise of Crap

Mar 26, 2017

Ed Leake

Courting Repeat Customers to Unlock Your Commerce Panacea

Unless you’re Amazon (stop booing at the back) — there’s rarely an exponential curve for ecommerce success, and once you hit a critical…

Feb 11, 2017

Courting Repeat Customers to Unlock Your Commerce Panacea

Feb 11, 2017

Ed Leake

PPC in 2017, Death of the Ad?

For paid search, display and social — there’s a lot to embrace in 2017, but it won’t be without it’s casualties.

Jan 22, 2017

PPC in 2017, Death of the Ad?

Jan 22, 2017

Ed Leake

So You Want to Start an Agency? LOL

All aboard! We’re setting sail for the promised land of agency ownership…

Sep 9, 2016

So You Want to Start an Agency? LOL

Sep 9, 2016

Ed Leake

Position Yourself for Success by Avoiding my Mistakes

Don’t you hate gurus, they make it look so damn easy!

Sep 4, 2016

Position Yourself for Success by Avoiding my Mistakes

Sep 4, 2016

Ed Leake

Google’s Ad Evolution

Back in February Google removed the right-side ads, reducing the advertising space by half.

Aug 30, 2016

Google’s Ad Evolution

Aug 30, 2016

Ed Leake

Ed Leake

I Red heart PPC (and Doughnut ‘s). Ex-purveyor of pivot tables, embrace the machine | MD @Midas_UK | Building @Ad_Evolver | Owner @adboozter

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