Formable Startup Diary

Going Full-Time After 7 Years

How I Got to Formable — 2015–2021

Emil Bruckner
9 min readMar 6, 2022

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After tinkering on this project for a while now, I decided to go full time now. This article describes my journey of how I landed here.

I’m writing this mainly for myself, to recollect my thoughts of this whole journey and to create some clarity about where I’m heading. I also have to get back into the habit of writing. I haven’t been regularly publishing since my last project, Find Better Questions.

I don’t have a very clear plan for how I want to document my journey with this project, but I’ll start here. If it doesn’t help anyone else, at least it helps me think a little clearer.

I’m now going full time with Formable, after working at Meister, on MeisterTask for three years.
In a way I feel like being at the exact point where I’ve been at three years ago, which feels a little weird to be honest. I even feel a little rusty in some startup building aspects. Some of that just comes from being pretty much at the beginning of a somewhat overwhelming project, but in some ways I’m just out of practice. I haven’t been writing a lot of articles, haven’t done any UI design, heck, I don’t even know how I should organise my days. Not even whether I want to use British or American spelling. Am I overthinking details? Maybe this article I wrote in 2018 can help my with planning my days.

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