Erik LøkkesmoeOne Percent For Artists: What If Houses of Worship, Families, and Businesses Gave 1% To Artists?It’s an audacious aspiration, I know.Jul 3Jul 3
Erik Løkkesmoe7 Reasons To Eventize Your Entertainment Campaign(This was first published in 2020)Jul 3Jul 3
Erik Løkkesmoe21 Questions You Must Ask A Film DistributorAlso helpful for dealing with platforms, publishers, & labels. Jul 3Jul 3
Erik Løkkesmoe3,800 Characters About MeFor as long as I can remember I’ve believed in the power of a people … that if united in a purpose … that they could achieve almost…Jul 2Jul 2
Erik LøkkesmoeWhat do you want FOR your audience?In a previous article I argue that the second most important audience-centric question that informs your marketing campaign is this:Jul 2Jul 2
Erik LøkkesmoeWhat do you want FROM your audience?This is the second most important audience-centric question you can ask yourself when crafting a marketing campaign:Jul 1Jul 1
Erik LøkkesmoeThe Simplest Definition of MobilizationTo get as many people as possible to take the same action at the same time … in a way that benefits themselves, others, and you.Jun 30Jun 30
Erik LøkkesmoeCan You Implement A Mobilization Strategy? A Short Checklist.The short answer, in most cases, is yes. These five items will guide you into considering a mobilization strategy.Jun 30Jun 30
