Ethan ArpiWhat’s New with Facebook Video?With approximately $5.6 billion in revenue in 2013, YouTube is the clear leader in the digital video space. Yet Facebook, which only began…Mar 30, 2015Mar 30, 2015
Ethan ArpiWho Will Win Big with Digital Video?So far, 2015 is shaping up to be the year of digital video. This month alone, we’ve seen a number of important developments:Mar 20, 2015Mar 20, 2015
Ethan ArpiPart 2: A Deep Dive into Marketing at UberIn just six years, Uber has become the sharpest and most aggressive customer acquisition machine on the planet. As I explained in an…Mar 14, 2015Mar 14, 2015
Ethan ArpiPart 1: A Deep Dive into Marketing at UberUber is the hottest company on the planet. In just six years, it has built extensive transportation networks in 250 cities around the world…Mar 3, 2015Mar 3, 2015
Ethan ArpiWhat Every Publisher Needs to Know Before Starting a Digital Video ProgramEverywhere I go, I hear people talking about digital video. Advertisers love it because it’s the internet’s answer to brand marketing (Most…Feb 27, 2015Feb 27, 2015
Ethan ArpiinAll Things SnapWhat Does Snapchat’s New Discovery Product Mean For Marketers?Yesterday, Snapchat launched its much-awaited Discovery product, allowing users to consume content from a number of different media…Feb 27, 2015Feb 27, 2015
