Frank Sinton – Medium

Frank Sinton

Want More Proof About The Power of Mobile and Video? Meeker and PwC Have It

I’ve been singing the praises of a mobile-first, video-first approach for Internet publishers and advertisers for a while now, and in fact…

2 min readJun 24, 2016

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Frank Sinton

As Facebook Pulls Back to Its Walled Garden, Publishers Still Need Partners

With Facebook closing its FBX ad exchange and shuttering most of what’s left of its $400 million LiveRail purchase, the company clearly is…

3 min readJun 10, 2016

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Frank Sinton

On a roll: Facebook adds “interruptive” ads, third-party support and lots of questions

By Frank Sinton

3 min readMay 17, 2016

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Frank Sinton

Facebook Targets Clickbait, But Brands and Ad-Tech Firms Should Pay Attention

Facebook is changing its News Feed algorithm to reward those who create content that users spend more time reading. More time spent on…

2 min readMay 13, 2016

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Frank Sinton

Stay Free (And Flexible) — The Power of Independence in Ad Technology

By Frank Sinton

4 min readMay 9, 2016

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Stay Free (And Flexible) — The Power of Independence in Ad Technology

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Frank Sinton

The Shape of Things to Come — Vertical Video and the New Ad Units

By Frank Sinton, CEO at Beachfront Media

4 min readMay 2, 2016

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Frank Sinton

Grab Your Partner — Mashable’s Online Video Pivot and the Challenges to Success

I’m a big believer in the value of video content and advertising, especially on mobile, and indeed have optimized my company’s products so…

4 min readApr 26, 2016

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Frank Sinton

Time For a Diet — “Skinny” Ads and Fast Publishers

By Frank Sinton, CEO of Beachfront

4 min readApr 22, 2016

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Frank Sinton

Lean and Mean: Being Better Stewards Of Users’ Mobile Data

Enders Analysis just issued a report documenting the toll on user mobile data plans that is exacted by ads and JavaScript on some news…

2 min readApr 18, 2016

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Lean and Mean: Being Better Stewards Of Users’ Mobile Data

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Frank Sinton

Mobile Use Is About To Take Off — Are You Buckled In?

By Frank Sinton

2 min readApr 15, 2016

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Frank Sinton

Frank Sinton

Frank Sinton is the CEO of Beachfront Media (beachfrontmedia.com), a video solutions platform for publishers, advertisers, and enterprises.

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