Want More Proof About The Power of Mobile and Video? Meeker and PwC Have It
I’ve been singing the praises of a mobile-first, video-first approach for Internet publishers and advertisers for a while now, and in fact, built my business around that approach. So it’s always satisfying when I see things like this: Two highly…
As Facebook Pulls Back to Its Walled Garden, Publishers Still Need Partners
With Facebook closing its FBX ad exchange and shuttering most of what’s left of its $400 million LiveRail purchase, the company clearly is retreating from providing independent ad-tech services on its platform that it doesn’t completely control.
On a roll: Facebook adds “interruptive” ads, third-party support and lots of questions
By Frank Sinton
I hate to say I told you so, but I don’t hate it that much. I told you so: Facebook will now support what it formerly called “interruptive” ads, including pre-roll and mid-roll video. The…