Frank SintonWant More Proof About The Power of Mobile and Video? Meeker and PwC Have ItI’ve been singing the praises of a mobile-first, video-first approach for Internet publishers and advertisers for a while now, and in fact…Jun 24, 2016Jun 24, 2016
Frank SintonAs Facebook Pulls Back to Its Walled Garden, Publishers Still Need PartnersWith Facebook closing its FBX ad exchange and shuttering most of what’s left of its $400 million LiveRail purchase, the company clearly is…Jun 10, 2016Jun 10, 2016
Frank SintonOn a roll: Facebook adds “interruptive” ads, third-party support and lots of questionsBy Frank SintonMay 17, 2016May 17, 2016
Frank SintonFacebook Targets Clickbait, But Brands and Ad-Tech Firms Should Pay AttentionFacebook is changing its News Feed algorithm to reward those who create content that users spend more time reading. More time spent on…May 13, 2016May 13, 2016
Frank SintonStay Free (And Flexible) — The Power of Independence in Ad TechnologyBy Frank SintonMay 9, 2016May 9, 2016
Frank SintonThe Shape of Things to Come — Vertical Video and the New Ad UnitsBy Frank Sinton, CEO at Beachfront MediaMay 2, 2016May 2, 2016
Frank SintonGrab Your Partner — Mashable’s Online Video Pivot and the Challenges to SuccessI’m a big believer in the value of video content and advertising, especially on mobile, and indeed have optimized my company’s products so…Apr 26, 2016Apr 26, 2016
Frank SintonTime For a Diet — “Skinny” Ads and Fast PublishersBy Frank Sinton, CEO of BeachfrontApr 22, 2016Apr 22, 2016
Frank SintonLean and Mean: Being Better Stewards Of Users’ Mobile DataEnders Analysis just issued a report documenting the toll on user mobile data plans that is exacted by ads and JavaScript on some news…Apr 18, 2016Apr 18, 2016
Frank SintonMobile Use Is About To Take Off — Are You Buckled In?By Frank SintonApr 15, 2016Apr 15, 2016