A blend of product, psychology and cultureHarnessing Behavioral Economics: Persuasion Techniques for Product ManagersFor a product manager, understanding behavioral economics is arguably at the heart of a successful product. Every feature, design choice…Jul 12Jul 12
A blend of product, psychology and cultureBeyond Features: Why Behavioral Product Management is the FutureProduct management is changing. Whilst traditional product management (PMs) is good at building features and functionalities, and arguably…Jul 3Jul 3
A blend of product, psychology and cultureWhy Customer Psychology Product Managers are the Future of Product Success.Product management is increasingly recognizing the importance of customer psychology, particularly in a world where we are offloading more…May 21May 21
A blend of product, psychology and cultureSimple Linear Regression for Product Managers (Statistics Part 2)In the last article, we took a brief look at correlation and its value to a product manager (PM). We also learned that correlation is about…Apr 26Apr 26
A blend of product, psychology and cultureStatistics in Product Management. Part 1 - CorrelationIn this quick two part series we’re going to explore the value and use of two powerful statistical tools in the context of product…Apr 19Apr 19
A blend of product, psychology and cultureApplying the Skilled Helper Model in Business Analysis (Part 2)Continuing from part 1. I’d like to complete our BA article using the Skilled Helper Model, with the final two stages; Getting there and…Apr 16Apr 16
A blend of product, psychology and cultureApplying the Skilled Helper Model in Business Analysis (Part 1)In this two-part series, we’ll explore how the principles of the Skilled Helper Model, a framework used in counseling and helping…Apr 2Apr 2
A blend of product, psychology and cultureBusiness AnalyticsThe most difficult aspect of building a business analytics team is finding measurable value even though the team itself is designed to find…Jul 18, 2018Jul 18, 2018
A blend of product, psychology and cultureWhat is Digital Transformation — OneWorking in the Digital Transformation space I’ve learnt a few things that have changed not only my approach towards consulting and…Mar 15, 2018Mar 15, 2018
A blend of product, psychology and cultureShift Towards Customer EmpowermentAs organisations invest more and more in A.I technology, bots and automation so to does the customer experience change. For every…Feb 13, 2018Feb 13, 2018
