Frans Riemersma3 Steps to Transform Your To-Do List Into a KPI Driven StrategyInstead of mentioning KPIs, marketing goals resemble to-do lists. Learn how to connect operational tasks to strategic KPIs. In just 3…Mar 10, 2017Mar 10, 2017
Frans Riemersma4 Key Obstacles To Strategy Implementation And How To Overcome ThemTo achieve success, you’ll need to both formulate a good strategy and flawlessly execute that strategy. In our experience, there are 4…Mar 10, 2017Mar 10, 2017
Frans RiemersmaManage your MarTech Stack like an Ecosystem and increase agility, efficiency, resiliency and…Marketing departments who manage their technology stack like eco-systems of connected apps will profit from agility, efficiency, resiliency…Jun 14, 2016Jun 14, 2016
Frans RiemersmaSwitch to Agile: 9 Convincing Change Management ArgumentsMarketing is about keeping up with rapid market changes. Agile Marketing makes last minute changes your friend, not your enemy. Switch to…Jun 1, 2016Jun 1, 2016