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Gianluca Ruggiero

Gianluca Ruggiero
in
ALTAVIA — MASSIVE BLOG

Understanding today’s Consumer Journey: key elements for a successful marketing strategy

To be successful today, marketers must be obsessed about the Conviction phase, where Consumer Reviews play a huge role.

May 28, 2020

Understanding today’s Consumer Journey: key elements for a successful marketing strategy

May 28, 2020

Gianluca Ruggiero
in
ALTAVIA — MASSIVE BLOG

Avoid MadTech madness: 3 rules to choose a marketing solution

Many SaaS marketing analytics tools are flawed at the core. Here’s how to identify them, before it’s too late

May 28, 2020

Avoid MadTech madness: 3 rules to choose a marketing solution

May 28, 2020

Gianluca Ruggiero
in
ALTAVIA — MASSIVE BLOG

Why Google became the largest consumer reviews source overnight

Amazon and Google are fighting hard for the control the Consumer Journey. Who will win?

May 28, 2020

The Seventh Seal, Ingmar Bergman

May 28, 2020

Gianluca Ruggiero
in
ALTAVIA — MASSIVE BLOG

Advice to the cigar industry: listen to what your consumers are saying

Master Blenders and bloggers may still show the path, but smokers have the last word now

May 28, 2020

Advice to the cigar industry: listen to what your consumers are saying

May 28, 2020

Gianluca Ruggiero
in
ALTAVIA — MASSIVE BLOG

How Big Data killed sampling

“Sampling” live digital data isn’t just plain wrong, it is clownish at best. Tell your data provider to stop. Now.

May 28, 2020

“Sampling” live digital data isn’t just plain wrong, it is clownish at best. Tell your data provider to stop. Now.

May 28, 2020

Gianluca Ruggiero

Archetypal Branding: handle with extreme care

Managing the subtle line between stereotypes and archetypes

Jun 4, 2017

Archetypal Branding: handle with extreme care

Jun 4, 2017

Gianluca Ruggiero

Mass murders and the pursuit of happiness

When joy is a duty, guns are just a part of the problem.

Oct 13, 2015

Mass murders and the pursuit of happiness

Oct 13, 2015

Gianluca Ruggiero

Gianluca Ruggiero

Global Brand Strategist, AI architect and CEO at MASSIVE (www.massivedh.com). Providing perspectives at the crossroads of Marketing and Artificial Intelligence.

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