Adam McGowaninAll things AdvertisingAdvertising is a jokeIf you like a joke, you pass it onto someone else. In advertising we call this going viral.Sep 5, 2017Sep 5, 2017
Adam McGowaninAll things AdvertisingDoes anyone actually know what advertising is anymore?I work in Advertising but it seems nobody knows what it is anymore. Here is my very strong, very one-sided view.May 12, 2017May 12, 2017
Adam McGowanFear in advertisingThere’s a funny dynamic between trust & fear in advertising today. And it seems to be the breakdown between clients and advertising…Apr 3, 2017Apr 3, 2017
Adam McGowaninAll things AdvertisingUsing your head is dead.Love. Love is hard to measure, wouldn’t you say? You have a ‘feeling’ and it makes you happy. This feeling is very hard to describe. It’s…Jun 21, 20161Jun 21, 20161
Adam McGowaninAll things AdvertisingWhat makes something shareable?Lets be blunt— putting a hashtag on something isn’t the answer. Kittens aren’t the answer either, sorry not sorry. And let’s bear in mind…Apr 22, 2016Apr 22, 2016
Adam McGowaninAll things AdvertisingThe problem is you.How often do creative departments provide multiple options? Too often in my opinion. But never the less, they do. And there’s always that…Feb 5, 2016Feb 5, 2016
Adam McGowaninAll things AdvertisingAdvertising – Going viral.As soon as I hear someone say “We need a viral video” — my skin crawls. “What hashtag will make it go viral.” — Grrr. ‘Viral’ seems to be a…Feb 2, 2016Feb 2, 2016
Adam McGowaninAll things AdvertisingAdvertising — Nobody cares.It’s true. Well, unless you’re in Advertising.Jan 29, 2016Jan 29, 2016
