Andy Halley-WrightRESIST THE USUAL“The value of an idea is in inverse ratio to the number of times it has been used… our job is to resist the usual” said Raymond Rubicam the…Jun 8, 2016Jun 8, 2016
Andy Halley-WrightPURPOSE DRIVEN BUSINESSHaving “purpose” is the difference between surviving and thriving. Here are seven silver bullets to this key success factor.Apr 5, 2016Apr 5, 2016
Andy Halley-WrightWHAT’S IN A NAMEShakespeare was wrong when he said that “a rose by any other name would smell as sweet” because nothing is more important in marketing and…Jan 5, 2016Jan 5, 2016
Andy Halley-WrightMY BRAND RELIGIONThere’s a poster floating around on Linked In posted by marketing guru Martin Lindstrom that says that “the world’s most successful brands…Nov 13, 2015Nov 13, 2015
Andy Halley-WrightHELP!“Help, I need somebody; help, not just anybody; help you know I need someone, help!” cried the Beatles 50 years ago almost to the day…Oct 30, 2015Oct 30, 2015
Andy Halley-WrightFIND YOUR BRAND IDEAHaving learned that ideas are nothing more or less than new combinations, I was able to clearly and convincingly articulate what our work…Sep 23, 2015Sep 23, 2015
Andy Halley-WrightCONFLICT CREATES CHARACTER(Tension makes stories go and market share go up)Sep 7, 20151Sep 7, 20151
Andy Halley-WrightHEAT, DUST & DREAMS OF “THE PITCH”(And Joe De Deo’s “70 New Business Secrets”)Jul 24, 2015Jul 24, 2015