Andy Halley-Wright – Medium

Andy Halley-Wright

Andy Halley-Wright

RESIST THE USUAL

“The value of an idea is in inverse ratio to the number of times it has been used… our job is to resist the usual” said Raymond Rubicam the…

Jun 8, 2016

Jun 8, 2016

Andy Halley-Wright

PURPOSE DRIVEN BUSINESS

Having “purpose” is the difference between surviving and thriving. Here are seven silver bullets to this key success factor.

Apr 5, 2016

Apr 5, 2016

Andy Halley-Wright

WHAT’S IN A NAME

Shakespeare was wrong when he said that “a rose by any other name would smell as sweet” because nothing is more important in marketing and…

Jan 5, 2016

Jan 5, 2016

Andy Halley-Wright

MY BRAND RELIGION

There’s a poster floating around on Linked In posted by marketing guru Martin Lindstrom that says that “the world’s most successful brands…

Nov 13, 2015

Nov 13, 2015

Andy Halley-Wright

HELP!

“Help, I need somebody; help, not just anybody; help you know I need someone, help!” cried the Beatles 50 years ago almost to the day…

Oct 30, 2015

Oct 30, 2015

Andy Halley-Wright

FIND YOUR BRAND IDEA

Having learned that ideas are nothing more or less than new combinations, I was able to clearly and convincingly articulate what our work…

Sep 23, 2015

Sep 23, 2015

Andy Halley-Wright

CONFLICT CREATES CHARACTER

(Tension makes stories go and market share go up)

Sep 7, 2015

Sep 7, 2015

Andy Halley-Wright

HEAT, DUST & DREAMS OF “THE PITCH”

(And Joe De Deo’s “70 New Business Secrets”)

Jul 24, 2015

Jul 24, 2015

Andy Halley-Wright

HERE’S TO INNOVATION

(And the crazy ones)

Jun 11, 2015

Jun 11, 2015

Andy Halley-Wright

BRANDS ARE ANIMALS TOO

(Darwin on Brand Power)

Jun 8, 2015

Jun 8, 2015

Andy Halley-Wright

Andy Halley-Wright

Brands are ideas that people store away in their hearts and carry around in their heads. Branding is my life’s work.

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