IkechukwuSo what if the world finally saw us?So what if the world truly saw us? But not the version we pretend is the real one, where we stand in impenetrable armour, basking in the…Jan 24, 20221Jan 24, 20221
IkechukwuWhen old dogs were great Companions.Magazines and the faces that adorn them still make me feel boyish. They once held a window into a world so far away and out of reach, the…Aug 11, 2021Aug 11, 2021
IkechukwuWhen ‘branding’ was mobilized and sent to war, it left in its wake, a trail of devastation even…An iconic rising sun. The infamous yellow, green and red colors. An association with a beloved governor. A product name saluting an iconic…Dec 4, 2019Dec 4, 2019
IkechukwuSelling the hard stuff — you know, the one no one really wants to buy.In an ideal world, every business follows the divine order:Oct 11, 2018Oct 11, 2018
IkechukwuInsurance companies must evolve in Nigeria — Or risk extinction.Insurance in Nigeria has been around longer than, well, Nigeria. But sixty odd years on, it continues to struggle.Sep 16, 2018Sep 16, 2018
IkechukwuAccording to a study released in 2013, there is a $40 billion growth opportunity in the food and…However since the report was released by the Mckinsey Group in 2013, Nigeria has had to contend with falling oil prices; a recession…Sep 10, 2018Sep 10, 2018
IkechukwuPersonalization at Scale — Getting customers to choose you.Choice: An inevitable part of everyday life. They are just as likely to break you as they are to make you — regardless of the side of the…Aug 24, 2018Aug 24, 2018
IkechukwuWhy Small-time-preneurs should take the buyer journey a little more seriously.Its a lovely Saturday morning and you’re off to your favorite store— the one with the nicest shoes and best prices. Naturally you’re…Aug 10, 2018Aug 10, 2018
IkechukwuThe trillion dollar question: Are you being intentional about growth or just existing day to day?When Apple announced its earnings for Q2, one thing was clear to everyone who saw those numbers: they were finally going to do it — become…Aug 3, 20181Aug 3, 20181
IkechukwuBrand Activation — a lifetime impression!In the late 90s, the marketing team at Cadbury seemed to understand a lot of things. First, they understood the importance of saturday…Jul 24, 2018Jul 24, 2018
