JGROUP Becomes the Representative of Icon Peak in the MENA Region

The successful regional holding company JGROUP recently became the exclusive representative of the digital advertising company Icon Peak in the Middle East and North Africa (MENA) region. The move has the potential to lead to some exciting developments going forward given that both companies are established in the region and have a track record of success locally and worldwide. With JGROUP’s portfolio of managed companies, Icon Peak will likely benefit from its diverse business streams. Read on to learn more about JGROUP, Icon Peak, and the opportunities presented.

About Icon Peak

A brand overseen by the marketing technology company OLAmobile, Icon Peak uses a structured and data-driven approach to develop tools and solutions to connect its clients’ apps to users and assist them in achieving their marketing goals. The brand is known for leveraging in-house machine learning and artificial intelligence technology to increase web traffic to its client’s mobile apps and to identify the right traffic sources. Offering real-time post-install data, the company provides commerce-dependent businesses with key insights to help their user acquisition teams to understand consumer buying decisions and plan effective marketing strategies accordingly.

About OLAmobile

OLAmobile has developed various proprietary technology products designed to address challenges that brands face in the digital marketing sphere. Through a range of technology services and its cloud-based system, the company helps advertisers and publishers to realize their audience-engagement and monetization goals. Driven to achieve results and client satisfaction, OLAmobile serves over 600 advertisers and has penetrated more than 200 markets and influenced more than 2,000 marketing campaigns. Committed to providing quality customer service, it invests in various research and development (R&D) projects to further results.

JGROUP’s Diverse Reach and Advantages for Icon Peak

JGROUP has worked with companies around the world in sectors ranging from sports to mediatech and digital marketing, and it continues to expand its reach and to diversify its portfolio. This strategic position has created a global experience base that aims to broaden its ability to assist portfolio companies and brands in connecting with their target audience, boost brand awareness, and increase sales. The opportunities that this presents can have a significant impact in improving the services that Icon Peak provides to its network of customers.

Under the leadership of the entrepreneur Imad Jomaa, JGROUP possesses a track record of helping to propel major media brands and a growing reputation for making bold decisions to enter into new ventures and territories. Committed to helping to elevate every brand in its portfolio, JGROUP’s values center on delivering innovative solutions and building long-standing relationships that extend their business’ merit. Furthermore, every project that JGROUP engages in becomes part of its innovation-focused approach to expand its portfolio base and help its partners to increase their reach within their region, in addition to providing tools for expanding into other territories for maximum effectiveness.

The professionals at JGROUP are results-driven and will work to help Icon Peak improve on what is already a successful foundation of marketing services. By broadening the understanding of its portfolio entities’ unique needs, the company can pass on its knowledge of diverse markets and industries to Icon Peak. Additionally, JGROUP can allow Icon Peak to build on its existing reputation for optimizing clients’ marketing budgets and enhancing audience interaction.

JGROUP’s Success Outside of MENA

Based in Beirut, Lebanon, and launched in 2003 by Jomaa, JGROUP began with a single media company and has since earned a global reputation that spans business streams such as technology, pharmaceuticals, and media and advertising. The company serves clients in France, the United States, the UK, and the MENA region. On the local front, it remains active in pushing the national economy forward.

For instance, JGROUP coordinated and launched a joint media campaign with the United Nations in 2015 that sought to honor the 70th anniversary of the UN’s presence in Lebanon. The campaign celebrated the region’s work with the UN and the top achievements of the United Nations in Lebanon via radio, television, and magazine exposure orchestrated by JGROUP. This project was a milestone for Jomaa and JGROUP. The partnership with the UN highlighted both the organization’s cooperative model and the bright future that lies ahead for the Lebanon.

About JGROUP

JGROUP continually works to improve its processes and to foster relationships with companies like Icon Peak. Originally focused on the MENA region, JGROUP has since expanded to own subsidiaries operating into the UK and the United States. It employs over 2,000 professionals who provide world-class service to clients. Additionally, JGROUP’s customer-oriented approach and unique solutions have enabled it to attract top companies that benefit from its innovative strategies and commitment to integrity and societal development.

With its various media subsidiaries and outlets throughout the world, JGROUP’s representation of Icon Peak serves to further solidify its position as a major holding company in the region and abroad.