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Today we’re expanding InVision’s presence on Medium with the release of the Design Better publication, an extension of DesignBetter.com.

View Design Better on Medium

For nearly 2 years we’ve been hard at work building Design Better to share the best practices for product design and development. We’ve published a library of books on core topics like design thinking, DesignOps, design systems, design sprints, design leadership, product design, and most recently on animation design. We’ve built a podcast, now on its third season, that’s featured interviews with industry influencers like David Kelley (IDEO, d.school),


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(Note: This post is by InVision’s own Stephanie Gonzalez.)

At my first job copywriting job in 2004, I worked with two designers: one “digital” designer called the webmaster, and one graphic designer who mostly produced print newsletters. With two designers in one department, we were hot stuff.

As per status quo, both designers reported to the director of marketing and neither was involved in strategy discussions. The whole point of their jobs was just to keep things running and make ’em look good.

But it’s not 2004 anymore; things have changed, praise Flying Spaghetti Monster, and for the better.

In Fall 2018, InVision surveyed designers from more than 2,200 organizations around the world to explore how companies create better business outcomes with design. We used the data to map design-forward characteristics across five maturity levels, and the results confirmed our hypothesis: design propels substantial business impact. …


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Most organizations have caught on to the fact that design is more than just an art for making things look pretty. Gone are the days (for the most part, at least) of bringing the designer in at the last minute to put a shiny coat on things and make the buttons look nice.

But some companies still struggle with knowing exactly when is the right time to bring design into the process. After all, is adding one or two more people to an already crowded strategy session going to hurt or help? …


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We often receive questions that go something like this:

Hey, my company sets up our design department like [X]. Is that normal?

Digital product design is such a nascent practice that we often don’t have a good answer for what is normal, what is a unique breakthrough, and what is so three years ago.

That’s why we conducted the largest global survey of design in business (2,200 companies in 77 industries) to discover how the science of digital product design has evolved and where it is today. …


Motion design requires the right combination of creativity, big thinking, and technical skills. And, of course, the right tool to bring those concepts to life.

We found some of our favorite motion design examples on Dribbble, all made in InVision Studio so you can see what the tool can do.

’Tis the season to get moving

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Who doesn’t enjoy the Christmas spirit day and night? Sesan Osanyinbi created a toggle option on this holiday-themed landing page so you can switch between day and night modes.

Buzzin’ around


We can get swept up in the “now” of our careers without ever considering where we’re heading or whether there’ll be space for us when we get there.

Think about the careers and skills that didn’t exist a decade ago — and with this in mind, it’s a smart idea to start thinking about your job security in 5,10, and 15 years. Starting now.

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This story is by Emily Rogers, a freelance writer for Jolt.

What’s in store for creative jobs of the future?

Being a professional creative is an exciting concoction of so many layers, prongs, and systems that, when fused together, create something amazing — but there are some cons to this career path. …


To help get you rocking and rolling on your next project, we’ve collected 10 of our favorite microinteractions on Dribbble. And all of them were created using InVision Studio.

I appreciate the small things in life: a greeting smile from my neighbor, a tiny postcard from my mom, or a loyalty stamp card from my favorite coffee shop. When it comes to design, I always get excited by these same tiny details: meaningful transitions, cute animations, and microinteractions.

Let’s cut to the chase: What *are* microinteractions? According to Dan Saffer, “microinteractions are contained product moments that revolve around a single use case — they have one main task.” So far, so good.

But now imagine a world without them. What if the little bell in your Facebook app didn’t jump when opening the app to indicate you have new notifications? …


There are very few industries as dynamic and fast-paced as UX, and every year seems to bring a fresh wave of trends, challenges, and talking points.

Throughout 2018, we saw an increased focus on data-driven UX, accompanied by the rise of the UX researcher role. Privacy by design was also something of a hot topic in light of the GDPR, and a brand new buzzword arrived on the scene: DesignOps.

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Image: Twenty20. This story is by Emily Stevens of CareerFoundry.

As 2018 comes to an end, we can’t help but wonder what next year has in store. Will we still be obsessed with DesOps and design without interface? What’s in line to be the hottest UX job title?

To ring in the new year, we’ve put together our top five predictions for UX in 2019:

1. UX will continue to drive business

UX has long been recognized as a driver of business success, and this will continue to be a central topic in 2019. In recent years, there have been several attempts to measure the business value of good design — the latest being a comprehensive report by McKinsey. …


UI animations are the spice rack of the digital product designer: add too much and you’ll ruin the essence of your creation. But the right amount can bring out its best qualities, communicating complicated new and radical ideas in an instant.

Despite rarely getting their due recognition, animations are a foundational component of any digital experience (and product, including InVision Studio) — and that’s why we’re taking some time to honor the eight most important user interface animations of all time.

They cross time, space, and media but they all have one thing in common: they were each a leap forward in the way we interact with technology and ideas so obvious in retrospect it’s a wonder there was ever a world without them. …


There’s no good design that isn’t accessible. In partnership with Dribbble, we’ve put together a series of Q&As with designers on the forefront of accessibility and inclusivity — this time, Gretchen Nash — for their thoughts, stories, and helpful hints.

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What made you realize accessible design is important? When did it click?

It started early in my childhood, as I spent a lot of time with my grandmother who was blind. I watched her struggle to complete daily tasks in a world that does not often accommodate for that type of disability. Later in life, I found a passion for graphic design and realized that it is a powerful tool to translate complicated content into simple designs that enrich daily life. I really believe in inclusive design, so I was still not satisfied with flat graphic design being a barrier to the blind. …

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