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Interbrand

Interbrand

Artificial stupidity is fuel for creativity

The constraints of technology have always inspired new artistic experiments, and these experiments and reimaginings encourage new…

Jul 20, 2016

Artificial stupidity is fuel for creativity

Jul 20, 2016

Interbrand

Want to grow? Do less. Do it bigger.

Growing your business is not about having and pursuing dozens of great ideas. Growth comes from pursuing as few great ideas as possible…

Jun 14, 2016

Want to grow? Do less. Do it bigger.

Jun 14, 2016

Interbrand

Brand your experience

Unless you leverage your brand while optimizing your customer journey, the outcome will fail to provide a sustainable competitive…

May 24, 2016

May 24, 2016

Interbrand

Sweetgreen wins fans with locally sourced, purpose-driven experiences

This post by Mark Kersteen originally appeared on brandchannel.com.

May 18, 2016

Sweetgreen wins fans with locally sourced, purpose-driven experiences

May 18, 2016

Interbrand

Maslow for marketers

The needs of your marketing organization mirror Maslow’s hierarchy of the needs of the individual — make sure you’re meeting all of them.

May 16, 2016

Maslow for marketers

May 16, 2016

Interbrand

Photographer Claudio Edinger on the art of branding LATAM

“An airline helps us to find our place, helps us to focus and understand who we are. And, by taking us to places away from our comfort…

May 11, 2016

Photographer Claudio Edinger on the art of branding LATAM

May 11, 2016

Interbrand

Why should brands use VR?

Virtual Reality is poised for growth over the next decade.

May 4, 2016

Why should brands use VR?

May 4, 2016

Interbrand

Tech’s impact on tomorrow’s language

In a world of swipes, gestures, and emojis, the way people learn and communicate is evolving. Will a new, global tech language transcend…

Apr 26, 2016

Tech’s impact on tomorrow’s language

Apr 26, 2016

Interbrand

Interbrand

The world’s leading brand management consultancy. Rigorous strategy & analysis meets the creative power of branding & design. Author of Best Global Brands.

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