This is part 3 of a rebranding case study of Texas A&M’s new admissions marketing strategy called Aggiebound.
Overview | Social Media | GUIDE | Aggiebound Magazine | Response
Aggiebound Guide
Designed for seniors and advisors alike
Here at Texas A&M we have a term called “Maroon Fatigue.” It’s when a designer starts using maroon less and less because they get tired of seeing it all the time.
I think this happens at every univeristy because as I went to college fairs around the state and collected material, I saw the same issue. Most pieces had stock photos and multiple colors that made it look generic. If you swapped out the logo, it could be for any college you want!
This was one of the issues I was most passionate about when I started working for AdMark. We had to own maroon.
We as designers may be tired of our school colors but our audience isn’t. They crave it. They so desperately want to belong and adopt a universities colors as their own. So we gave it to them.
Designed for Seniors
I designed the Aggiebound Guide specifically for fall semester highschool seniors at college fairs and for counselors offices.
I intentionally made it larger than any other material that I collected. That way, when someone is holding a stack of stuff from multiple colleges, A&M’s is always sticking out. It can’t get lost in a pile. It also is entirely maroon. That way on a shelf in a counselors office, you can’t miss it.
In this guide is everything you need to know about getting into A&M for this upcoming academic term.
Designed for Advisors
I sat and watched our advisors use the past guides while they talked with students. The inside of the new guide is tailor made to help them do their job better.
All the information they say to 90% of students who visit their booth is inside the first fold or on the back. It is laid out step by step and addresses the major questions students have. Once the student leaves the table, they open it fully to see more information alternative pathways to admission, events, and more.
It also has a place for the business card of the advisor. It can either cover the contact information of the PSC’s (which they wouldnt need anymore once they get a card) or neatly on the back. There is no right or wrong way (because if there was a wrong way, they would somehow find it).
