James Laurie – Medium

James Laurie

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James Laurie

Is Design Strategy Business Strategy?

Or “Why Steve Jobs did not use design strategy to create Apple’s strategy”.

Sep 8, 2023

Sep 8, 2023

James Laurie
in
The Collective Originals

How to do jobs-to-be-done

Step-by-step guide to the Jobs-to-be-done(JTBD) approach, drawing from Anthony Ulwick’s methodology and other strands of approach

Sep 17, 2021

Sep 17, 2021

James Laurie
in
The Collective Originals

A guide to the jobs-to-be-done approach

The history and background on how jobs-to-be-done rose to prominence within design.

Sep 17, 2021

Sep 17, 2021

James Laurie

Designing Digital Retail (Part 8): 8 Recommendations for successful Digital Transformation in…

How can traditional retail organisations become mature digital organisations? The following recommendations emerged from a study of UK…

Feb 12, 2020

Designing Digital Retail (Part 8): 8 Recommendations for successful Digital Transformation in…

Feb 12, 2020

James Laurie

Designing Digital Retail (Part 7): The Value of Design Approaches in Digital Retail

Design has taken an increasingly important role in the economy, especially in the technology industry. According to the British Design…

Feb 12, 2020

Designing Digital Retail (Part 7): The Value of Design Approaches in Digital Retail

Feb 12, 2020

James Laurie

Designing Digital Retail (Part 6): Building a Data Driven Business

This is the sixth in a series of articles that explore how traditional retailers can move through the challenges of digital transformation…

Feb 12, 2020

Designing Digital Retail (Part 6): Building a Data Driven Business

Feb 12, 2020

James Laurie

Designing Digital Retail (Part 5): The role of architecture

This is the fifth in a series of posts that will explore how retailers can move through the challenges of digital transformation…

Feb 12, 2020

Designing Digital Retail (Part 5): The role of architecture

Feb 12, 2020

James Laurie

Designing Digital Retail (Part 4): Orchestrating Product Development at Scale

This is the forth in a series of articles that explore how traditional retailers can move through the challenges of digital transformation…

Feb 12, 2020

Designing Digital Retail (Part 4): Orchestrating Product Development at Scale

Feb 12, 2020

James Laurie

Designing Digital Retail

Understanding Digital Transformation in the Retail Sector

Feb 12, 2020

Feb 12, 2020

James Laurie

Designing Digital Retail (Part 3): Growing digital culture and practices

This is the third in a series of posts that will explore how retailers can move through the challenges of digital transformation…

Feb 10, 2020

Designing Digital Retail (Part 3): Growing digital culture and practices

Feb 10, 2020