I fully agree that lowering insulin is key, but without a caloric deficit it won’t work either.
I think that the “only calories matter” and the “only insulin matter” mantras are overly simplistic and misleading. I think that “you should lower insulin and be in a caloric deficit” mantra might be a more balanced one.
Don’t tell anyone, but I think the economics work for Medium too. And us. Win-win-win. I could see the Membership going up to $10 once there are 100 publications. But getting all smart readers in one place makes for a lot of great opportunities and a pretty giant budget.