@joefromnormalBrand building in a digital world requires a multiplane cameraI was scrolling through Instagram and came across a post by History Photographed. I think it’s a perfect analogy for brand building in a 2D…Feb 1Feb 1
@joefromnormalHow to build a memorable brandIn a previous post, I emphasized the significance of understanding how your brand is positioned in your customer’s mind, and the unique…Jan 25Jan 25
@joefromnormalBuilding a brand that endures starts with a hard question: How do you want your customers to…Said another way, who are you? What do you want to say? What is your unique point of view? Many brands struggle with these questions. I get…Jan 18Jan 18
@joefromnormalBrand Building is World-Building: A Blueprint for Constructing a Unique IdentityThe concept of brand building transcends marketing — it’s an act of world-building. Crafting a distinctive identity involves meticulous…Jan 12Jan 12
@joefromnormalWhy I Kind of Fired MyselfBefore I get into it, I want to say a few words about my process for writing and posting this piece. I went back and forth with family and…Nov 16, 2023Nov 16, 2023
@joefromnormalFashion, stop trying to make sustainability happen. It’s not going to happen.Fashion needs to hear this: sustainability is not a value proposition. I wanted Allbirds to succeed just as much as they did, but it…Nov 10, 2023Nov 10, 2023
@joefromnormalWhat’s the key to increasing the perceived value of your brand when producing content?“Location, location, location” is no longer a real-estate term. It’s now also a brand term. Leverage hard-to-get-to and traditionally…Jul 28, 2023Jul 28, 2023
@joefromnormalThe essence of luxury is a closed-circuit worldImmediately entering a luxury expereince you notice that everything is meticulously designed for that specific world. You don’t see…Jun 16, 2023Jun 16, 2023
@joefromnormalThe customer is always right? Wrong.Allow me to let the cat out of the bag. The saying “the customer is always right” is dead. It should have never been a thing — props to…May 12, 2023May 12, 2023
