Journal of Marketing | Scholarly Insights BlogNew from our “sister” journal: The Regulatory and Marketing Environment Surrounding the…This paper explores the intersections of emerging recreational marijuana policy and large-scale contemporary marketing practices. The…May 14, 2020May 14, 2020
Journal of Marketing | Scholarly Insights BlogWhy Smartphones Are Digital Truth SerumBy Shiri Melumad and Robert Meyer; republished with permission.May 6, 2020May 6, 2020
Journal of Marketing | Scholarly Insights BlogHow to Use Temporary Organizations EffectivelyBy: Allègre L. Hadida, Jan B. Heide and Simon J. BellApr 24, 2019Apr 24, 2019
Journal of Marketing | Scholarly Insights BlogUsing Customers as Micro-Influencers to Boost Supermarket SalesBy: Florian Dost, Ulrike Phieler, Michael Haenlein and Barak LibaiApr 11, 2019Apr 11, 2019
Journal of Marketing | Scholarly Insights BlogWhy the Common Wisdom About Native Advertising Is WrongBy: Pengyuan Wang, Guiyang Xiong and Jian YangApr 3, 2019Apr 3, 2019
Journal of Marketing | Scholarly Insights BlogHow to Capture the Full Potential of Key Account SellingB2B selling is complex and time-consuming, in part because so many individuals are involved. While sellers’ marketers and sales teams used…Apr 1, 2019Apr 1, 2019
Journal of Marketing | Scholarly Insights Blog3 Strategies to Make Innovation Tournaments More SuccessfulBy: Nuno Camacho, Hyoryung Nam, P.K. Kannan and Stefan StremerschMar 31, 2019Mar 31, 2019
Journal of Marketing | Scholarly Insights Blog1 Easy Way to Increase ROI from Sports SponsorshipsMarc Mazodier, Conor M. Henderson and Joshua T. BeckMar 31, 2019Mar 31, 2019
Journal of Marketing | Scholarly Insights BlogWhy You Should Invite a Customer to Serve on Your BoardBy: Raghu Bommaraju, Michael Ahearne, Ryan Krause and Seshadri TirunillaiMar 31, 2019Mar 31, 2019
Journal of Marketing | Scholarly Insights BlogBefore You Make the Sale: B2G Insights for Your BusinessBy Brett W. Josephson, Ju-Yeon Lee, Babu John Mariadoss and Jean L. JohnsonMar 31, 2019Mar 31, 2019
