KPIs and metrics benchmarks

Some articles worth reading on the topics

• “The SaaS Funding Napkin 2018”, Christoph Janz, Point Nine, https://medium.com/point-nine-news/the-saas-funding-napkin-2018-ea1b168a5b78. 2019 edition: https://www.producthunt.com/posts/saas-funding-napkin-2019
• “The Marketplace Funding Napkin 2018”, Julia Morongiello, Point Nine, https://medium.com/point-nine-news/the-marketplace-funding-napkin-2018-847d775a0a55
• “A closer look at the 6 things to pre-empt 90% of Due Diligence”, Christoph Janz, Point Nine, http://christophjanz.blogspot.com/2015/05/a-closer-look-at-6-things-to-pre-empt.html
• “The challenges of raising your series B”, Tom Tungunz, Redpoint, https://tomtunguz.com/challenges-of-the-series-b/
• “The SaaS travel adventure”, Neeraj Agrawa, Battery Ventures, https://techcrunch.com/2015/02/01/the-saas-travel-adventure/
• Library of most successful startup pitch decks including Contently, Moz, Mixpanel, Pendo and Linkedin Series B pitch decks https://www.cirrusinsight.com/blog/startup-pitch-decks