Joseph BassettFake Grocery Shopping with Four Year OldsI took my daughter to a children’s museum today. A very nice children’s museum in a down on it’s luck desperate to reinvent itself rust…Sep 30, 2019Sep 30, 2019
Joseph BassettAgriculture’s Design ProblemI’m going to be honest. I am thinking about radically changing the the type of products I design, in a way that is hard to describe and…Jul 21, 20192Jul 21, 20192
Joseph BassettDawn To DuskOne of the few opportunities that I have in my life to simply be alone with my thoughts is when I am driving to and from my adult hockey…Aug 18, 2017Aug 18, 2017
Joseph BassettLate Night Thoughts on FarmingCompanies like mine make farm equipment. I’m going to level with you. It is not a great time to be making farm equipment. Probably not the…Nov 2, 20162Nov 2, 20162
Joseph BassettLosing my Way, Finding my WayI’m going to be honest with you about something I have felt embarrassed about lately. I have been feeling like I have lost my way. It…Apr 12, 2016Apr 12, 2016
Joseph BassettHow Dawn Works, Beyond CommunityWhen you read mindless business self help content on the internet you are bombarded by the word community. How community crushes this or…Dec 8, 2015Dec 8, 2015
Joseph BassettWhy I’m not continuing the DawnBIOLOGIC application for the Tulane Nitrogen ChallengeWhen I first heard about the Tulane grand Challenge to solve the hypoxia problem in the Gulf of Mexico I was really excited. Here is an…Oct 30, 2015Oct 30, 2015
Joseph BassettHow honest do you want your monitor to be?These days the cab of every tractor is crammed with monitors, tablets, HMI’s whatever you want to call them. They can come in all sorts of…Oct 13, 20151Oct 13, 20151
Joseph BassettWe have been arguing about how to market to farmers.Sometime last year we took the room that had previously supported a small marketing department and repurposed it to make cables and…Oct 6, 2015Oct 6, 2015