Joseph Bassett – Medium

Joseph Bassett

Joseph Bassett

Fake Grocery Shopping with Four Year Olds

I took my daughter to a children’s museum today. A very nice children’s museum in a down on it’s luck desperate to reinvent itself rust…

Sep 30, 2019

Sep 30, 2019

Joseph Bassett

The End Of Yield

The most dangerous idea in agriculture

Aug 3, 2019

The End Of Yield

Aug 3, 2019

Joseph Bassett

Agriculture’s Design Problem

I’m going to be honest. I am thinking about radically changing the the type of products I design, in a way that is hard to describe and…

Jul 21, 2019

Jul 21, 2019

Joseph Bassett

Dawn To Dusk

One of the few opportunities that I have in my life to simply be alone with my thoughts is when I am driving to and from my adult hockey…

Aug 18, 2017

Aug 18, 2017

Joseph Bassett

Late Night Thoughts on Farming

Companies like mine make farm equipment. I’m going to level with you. It is not a great time to be making farm equipment. Probably not the…

Nov 2, 2016

Nov 2, 2016

Joseph Bassett

Losing my Way, Finding my Way

I’m going to be honest with you about something I have felt embarrassed about lately. I have been feeling like I have lost my way. It…

Apr 12, 2016

Apr 12, 2016

Joseph Bassett

How Dawn Works, Beyond Community

When you read mindless business self help content on the internet you are bombarded by the word community. How community crushes this or…

Dec 8, 2015

Dec 8, 2015

Joseph Bassett

Why I’m not continuing the DawnBIOLOGIC application for the Tulane Nitrogen Challenge

When I first heard about the Tulane grand Challenge to solve the hypoxia problem in the Gulf of Mexico I was really excited. Here is an…

Oct 30, 2015

Why I’m not continuing the DawnBIOLOGIC application for the Tulane Nitrogen Challenge

Oct 30, 2015

Joseph Bassett

How honest do you want your monitor to be?

These days the cab of every tractor is crammed with monitors, tablets, HMI’s whatever you want to call them. They can come in all sorts of…

Oct 13, 2015

Oct 13, 2015

Joseph Bassett

We have been arguing about how to market to farmers.

Sometime last year we took the room that had previously supported a small marketing department and repurposed it to make cables and…

Oct 6, 2015

Oct 6, 2015

Joseph Bassett

Joseph Bassett

Designer of things for farming. CEO of Dawn Equipment and Underground Agriculture, agricultural companies at the intersection of design and the soil.

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