Kasia Hein-Peters, MDInnovation Is Necessary For SurvivalThe season for long-term strategic planning in life science companies is starting now. C-suites will retreat into off-site locations or…Feb 24, 2023Feb 24, 2023
Kasia Hein-Peters, MDWhy We Should Build Strong Life Science Brands“Products are made in the factory, but brands are created in the mind,” said Walter Landor, a designer and branding guru. But why should we…Feb 6, 2023Feb 6, 2023
Kasia Hein-Peters, MD2023: New Year’s WishesThis is time for #newyear predictions, but they are quickly proven wrong — usually within the first few months of the new year, when…Jan 1, 2023Jan 1, 2023
Kasia Hein-Peters, MD2023: Time to Get Your Start-up FundedI am frequently asked to review pitch decks because getting funding is the most important milestone for start-up companies and a…Dec 30, 2022Dec 30, 2022
Kasia Hein-Peters, MDAre You Ready to DIVE In with Me?Did you know that most new product launches in the healthcare, pharmaceuticals, and medical device fields fail?Nov 30, 2022Nov 30, 2022
Kasia Hein-Peters, MDAbante Scientific — Why I Created My CompanyLaunching a new product in the life science industry is a risky endeavor with a relatively low probability of success. Only 25–30% of…Jul 2, 2022Jul 2, 2022
Kasia Hein-Peters, MDThe Future is Already Here“The future is already here — it’s just not evenly distributed.” This famous quote by William Gibson was mentioned frequently at the AIMed…May 30, 2022May 30, 2022
