Keeva Stratton – Medium

Keeva Stratton

Keeva Stratton

Unlike his most revered work, the cancellation of Karl Lagerfeld isn’t so black and white.

Since the Met Gala on Monday (and even prior when it was announced that its theme would celebrate the work of Karl Lagerfeld) many have…

May 4, 2023

Unlike his most revered work, the cancellation of Karl Lagerfeld isn’t so black and white.

May 4, 2023

Keeva Stratton

Sell a good night’s sleep, not a mattress.

Why brands should consider how they can connect with the emotional needs of their consumers, especially during COVID-19.

Jul 16, 2020

Sell a good night’s sleep, not a mattress.

Jul 16, 2020

Keeva Stratton

How to rebrand successfully, if your brand finds itself on the wrong side of history.

For the past few weeks the Black Lives Matter protests have sparked some important soul searching for many of us, including those whose…

Jun 23, 2020

Jun 23, 2020

Keeva Stratton

Black lives matter in Australia, too.

Why George Floyd’s death should feel uncomfortably familiar, close to home.

Jun 1, 2020

Black lives matter in Australia, too.

Jun 1, 2020

Keeva Stratton

How to navigate a crisis by unlocking the power of AI.

When a crisis hits, you need to understand how people feel about it, and how deeply their feelings go — as this will determine whether or…

Mar 26, 2020

How to navigate a crisis by unlocking the power of AI.

Mar 26, 2020

Keeva Stratton

What if, right now you received the text — ‘you’re positive for Covid-19’ — how would you respond?

What would you do differently?

Mar 22, 2020

What if, right now you received the text — ‘you’re positive for Covid-19’ — how would you respond?

Mar 22, 2020

Keeva Stratton

Australia, we’re about to learn a lot about ourselves.

In December 2002, my then fiancé and I moved to Singapore. It was his familial home, and we had decided to give it a try post-university…

Mar 17, 2020

Australia, we’re about to learn a lot about ourselves.

Mar 17, 2020

Keeva Stratton

Understanding economic abuse, and the many ways it’s hurting women.

In honour of International Women’s Day, I was invited to be a guest at the Zonta Sydney breakfast on March 3, where we heard from Rebecca…

Mar 3, 2020

Understanding economic abuse, and the many ways it’s hurting women.

Mar 3, 2020

Keeva Stratton

Brands as culture — what marketers need to understand about the profound emotional connection…

Remember when we used to consume out of habit and familial loyalty? When the bank we used was a legacy of our parents, and the same brands…

Feb 20, 2020

Brands as culture — what marketers need to understand about the profound emotional connection…

Feb 20, 2020

Keeva Stratton

Why every little girl should grow up wanting a dragon tattoo

When Stieg Larsson created his now iconic character, Lisbeth Salander, I wonder if he knew he was creating one of the great female…

Nov 1, 2018

Why every little girl should grow up wanting a dragon tattoo

Nov 1, 2018

Keeva Stratton

Keeva Stratton

Keeva is a creative, a brand strategist, a thinker, feminist and lover of fashion. She has a Masters in Criminology, and is a succesful entreprenuer.

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