Keeva StrattonUnlike his most revered work, the cancellation of Karl Lagerfeld isn’t so black and white.Since the Met Gala on Monday (and even prior when it was announced that its theme would celebrate the work of Karl Lagerfeld) many have…May 4, 2023May 4, 2023
Keeva StrattonSell a good night’s sleep, not a mattress.Why brands should consider how they can connect with the emotional needs of their consumers, especially during COVID-19.Jul 16, 2020Jul 16, 2020
Keeva StrattonHow to rebrand successfully, if your brand finds itself on the wrong side of history.For the past few weeks the Black Lives Matter protests have sparked some important soul searching for many of us, including those whose…Jun 23, 2020Jun 23, 2020
Keeva StrattonBlack lives matter in Australia, too.Why George Floyd’s death should feel uncomfortably familiar, close to home.Jun 1, 2020Jun 1, 2020
Keeva StrattonHow to navigate a crisis by unlocking the power of AI.When a crisis hits, you need to understand how people feel about it, and how deeply their feelings go — as this will determine whether or…Mar 26, 2020Mar 26, 2020
Keeva StrattonWhat if, right now you received the text — ‘you’re positive for Covid-19’ — how would you respond?What would you do differently?Mar 22, 2020Mar 22, 2020
Keeva StrattonAustralia, we’re about to learn a lot about ourselves.In December 2002, my then fiancé and I moved to Singapore. It was his familial home, and we had decided to give it a try post-university…Mar 17, 2020Mar 17, 2020
Keeva StrattonUnderstanding economic abuse, and the many ways it’s hurting women.In honour of International Women’s Day, I was invited to be a guest at the Zonta Sydney breakfast on March 3, where we heard from Rebecca…Mar 3, 2020Mar 3, 2020
Keeva StrattonBrands as culture — what marketers need to understand about the profound emotional connection…Remember when we used to consume out of habit and familial loyalty? When the bank we used was a legacy of our parents, and the same brands…Feb 20, 2020Feb 20, 2020
Keeva StrattonWhy every little girl should grow up wanting a dragon tattooWhen Stieg Larsson created his now iconic character, Lisbeth Salander, I wonder if he knew he was creating one of the great female…Nov 1, 2018Nov 1, 2018