Kelly Moran – Medium

Kelly Moran
in
Bootcamp

Why you can’t just ask

Learning about aspirational selves, or: How the environmental movement helped a team trust their users again

5 min readApr 3, 2024

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A close up of dew drops and blades of grass in a pretty green field.

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Kelly Moran

Use your tactical research to surface stratigic questions

Breaking the cycle of endless user testing

6 min readOct 11, 2023

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Use your tactical research to surface stratigic questions

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Kelly Moran
in
Bootcamp

The Homer Simpson Effect: Asking users can lead to unusable products. Here’s why to do it anyway.

Homer got a bad rap in UX. There’s a well-worn example using the episode where the inept Nuclear Safety Inspector and father of three is…

3 min readOct 3, 2023

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Kelly Moran
in
Bootcamp

Stakeholders questioning your methods? That’s a good thing!

Why getting tough questions is your opening to driving higher impact

3 min readSep 25, 2023

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Stakeholders questioning your methods? That’s a good thing!

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Kelly Moran
in
UX Collective

1,000 Days at Google

An update.

3 min readAug 8, 2021

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A colorful wooden abacus — an ancient calculating tool using rows of beads on a frame.

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Kelly Moran
in
UX Collective

Should UX Researchers have a portfolio?

Why and how to showcase your skills and tell your story.

4 min readFeb 23, 2020

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A laptop sits in a desk alongside a coffee cup, cell phone, and a small potted plant.

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Kelly Moran
in
UX Collective

1 year at Google: a UX researcher’s perspective

My first 12 months working as a Google Sr. UXR.

5 min readNov 10, 2019

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Kelly Moran
in
UX Collective

DIY digital diary studies

Using digital tools to collect data-on-the-go from participants over time (part 2 of 2)

10 min readFeb 19, 2019

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Two people sit across from each other at a wooden cafe table, one working on a laptop and the other on a cell phone.

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Kelly Moran
in
Towards Data Science

Zooming In and Zooming Out

A Note on Qualitative Sample Sizes

6 min readFeb 5, 2019

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Two images juxtaposed — one a zoomed out image of many people using a crosswalk, the other zoomed into the crosswalk, showing just one person clearly.

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Kelly Moran

Q & A on the Kano Method of Feature Selection

I’ve been getting questions about the Kano method, which I’ve written about here (Structuring User Feedback on Feature Priorities), here…

2 min readOct 15, 2018

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Kelly Moran

Kelly Moran

Anthropologist plying my craft in tech. Formerly at Google, now leading Experience Research at geniant. Writing on: UX Research | Travel | Reflections

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