Why “let’s hop on a call” isn’t working
Make sure your email sounds more like an invite to a chat than a lecture
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How to overwhelm friends and disengage people
The other week, I met with the CEO of an impact-focused business in the sustainability space. Their offering is top quality, extremely valuable, and urgently needed.
We discussed various business challenges and the topic veered to onboarding, as it usually does with me — I have a UX brain that doesn’t turn off. I offered to review their current process and they sent me a sample of an introduction email they send to potential clients.
It was roughly ten paragraphs, including a section with common objections and their thoroughly researched responses to them. They were well prepared for any challenge and expertly preempted the most common blockers.
The email ended with three call-to-actions:
- a PDF download
- a lengthy video to watch
- an invitation to hop on a call and discuss things with them further
But what was there to discuss? The email already told them everything.
