A No-Frills Snapchat for the Developing World

As Snapchat and Instagram woo American teenagers with elaborate features like Stories and Lenses, Peekshare is courting their Mexican and Brazilian counterparts with a simpler concept: photos that disappear.

If that sounds like Snapchat, the resemblance is deliberate. The app was conceived as a more efficient version of the popular social platform that let users share photos with all their friends at once, said Daniel Idzkowski, who started the San Francisco-based company three years ago and is now its CEO. Peekshare also adopted features that Snapchat lacked, like a localized news feed and a chat box where users could privately message friends about images they shared.

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Research that benchmarks the digital performance of consumer brands. Read more at L2inc.com/daily

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Research that benchmarks the digital performance of consumer brands. Read more at L2inc.com/daily