Laura LuckHumans ignore companies that ignore humansUser experience, customer experience and employee experience.Jul 21, 2019Jul 21, 2019
Laura LuckA checklist of UX writing terms for time-poor humansHere you’ll find a quick checklist of some types of screens and different typography you’ll need when working on a digital product like an…Mar 23, 20192Mar 23, 20192
Laura LuckGive your site the quick and dirty copy fixSometimes you want to spend hours and hours perfecting the copy on your site.Jul 12, 2018Jul 12, 2018
Laura LuckThe new organisational structure: Why businesses are hiring contractors over employeesThere’s a tonne of articles out there about why owning your own business and working as a ‘freelancer’ (ugh… that word…) is becoming more…Jul 12, 20181Jul 12, 20181
Laura LuckWhen it just works: how copy and design team up for good UXSometimes businesses put all of their marketing budget into design. And you know, I can see why they’d think that’s the way to go — design…Apr 9, 20181Apr 9, 20181
Laura LuckWhy I don’t use the word ‘freelancer’ anymoreI don’t use the word freelancer to describe what I do anymore.Apr 6, 20181Apr 6, 20181
Laura LuckHow to tap into your creativity (even when it’s hiding)There are a billion and one stories on the interwebs about how to overcome writer’s block or creativity slumps or whatever you want to name…Feb 28, 2018Feb 28, 2018
Laura LuckSo you’re a people pleaserThe idea of actually talking about my people pleasing problems scares the sh*t out of me.Feb 5, 2018Feb 5, 2018
Laura LuckWhy your brand’s tone of voice matters mostI’m going to cut to the chase: your tone of voice or brand voice matters more than the product or service you’re trying to sell. There, I…Jan 6, 2018Jan 6, 2018
Laura Luck5 easy ways to improve your UXAh this is a can of worms, I tell ya! Customer experience (CX), user experience (UX) and all the things in between are getting some good…Oct 19, 2017Oct 19, 2017