Shann Biglione – Medium

Shann Biglione

Shann Biglione

What Is The Difference Between Brand And Reputation? Here’s Why CMOs Should Care

In a game of “shag, marry, kill”, which should you pick?

4 min readMay 23, 2024

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Shann Biglione

Why Jack is right and Mark is wrong — and what this could mean for brands advertising on each

After years of demand from members and activists, Jack Dorsey and his team at Twitter have decided to enforce the same reality check as…

6 min readMay 30, 2020

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Why Jack is right and Mark is wrong — and what this could mean for brands advertising on each

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Shann Biglione

Marketers, Stop Thanking Your Way Out Of This Mess

By trying to be relevant during this crisis, brands are not only losing their chance to build ownable sentiment, they’re avoiding the…

4 min readApr 23, 2020

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Marketers, Stop Thanking Your Way Out Of This Mess

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Shann Biglione

[Podcast] Should Advertising Be Personalised?

Personalisation has become the name of the game in most marketing boardrooms, often discussed as the inevitable future paradigm of our…

1 min readFeb 17, 2020

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[Podcast] Should Advertising Be Personalised?

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Shann Biglione

Investment advice for those working in advertising (and other careers where getting old isn’t easy)

Advertising can be a shorter-than-planned career. This may have serious financial implications — how can you prepare for it?

16 min readDec 9, 2019

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Investment advice for those working in advertising (and other careers where getting old isn’t easy)

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Shann Biglione

Dealing with sleep deprivation, anxiety, and the professional shadow of a doubt.

I’m typing this today after yet another restless night. Not a late one (I usually go to bed fairly early), but one interrupted constantly…

4 min readOct 25, 2019

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Dealing with sleep deprivation, anxiety, and the professional shadow of a doubt.

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Shann Biglione

What Will It Take For Amazon To Become The Leading Media Platform In The Ad Business?

The rapid growth of Amazon Media Group seems to be taking a few of people by surprise. I’m actually puzzled it’s taken AMG this long to…

5 min readSep 9, 2019

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What Will It Take For Amazon To Become The Leading Media Platform In The Ad Business?

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Shann Biglione

People Who Predict The Death Of Brands Don’t Understand Why They Exist

(Article originally published on April 2017 on LinkedIn)

4 min readSep 9, 2019

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People Who Predict The Death Of Brands Don’t Understand Why They Exist

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Shann Biglione

To Target Or Not To Target: That Is Not The Question

Targeting the right people is one of the most established strategic steps in marketing, and one of the most strategic questions for media…

9 min readSep 9, 2019

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To Target Or Not To Target: That Is Not The Question

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Shann Biglione

Shann Biglione

Head of Strategy Solutions at Signal AI, a reputation and risk intelligence company that merges human expertise and AI to answer big business questions.

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