PinnedAI Unleashed: The Unsettling new meaning of Art.My definition of art was “the superfluous made indispensable”. Now that it can be generated by a prompt, I wonder if there isn’t something deeper to understand. I see art as a fundamental part of being human. For me, it is a process of reflection at the foundation of everything…Ai Art9 min readAi Art9 min read
Aug 15, 2022Thinking funny (in advertising)Here is a serious thing about people’s favourite commercials: a vast majority of the ones they remember use humour or comedy to deliver the message. The same thing applies to most viral campaigns or videos out there. Isn’t it surprising that comedy doesn’t play a larger part in campaign strategy…Humour4 min readHumour4 min read
Aug 15, 2022The Power Of Habit and how it should inspire creative agencies.I bought this book with an interest in the advertising side of habits, and I’ve learned much more from it. The author, Charles Duhigg, takes an almost scientific approach to the subject. His insights are based on research in the field, interviews with scientists, businessmen and detailed real-life examples. This…Psychology3 min readPsychology3 min read
