Logan HoffmaninMadison Ave. CollectiveHow to build a higher ed website that achieves excellenceIt’s one thing to deliver an excellent student experience; quite another to build an excellent website. Between the two of us, Colleges of…Nov 26, 2018Nov 26, 2018
Logan HoffmaninMarketing And Growth HackingCreating and nurturing a lasting brandThere are many reasons to consider a rebrand for your organization. A shift or expansion of services, products, and markets; a change in…Feb 28, 2017Feb 28, 2017
Logan HoffmaninMarketing And Growth HackingIn competitive analysis, focus on the questions, not the toolsFor so many of us, the words “competitive analysis” make the business school professor in the back of our head start screaming, and send us…Oct 4, 2016Oct 4, 2016
Logan HoffmaninMarketing And Growth HackingWhy are customers buying (or not buying) from you?This is a question business leaders rarely ask themselves until they realize their customers suddenly aren’t buying from them anymore…Sep 12, 2016Sep 12, 2016
Logan HoffmaninMarketing And Growth HackingDon’t think you have competition? You’re about to be dinner.Competition is one of our basic survival instincts, and while we may no longer be running from sabre-toothed tigers or fighting off…Aug 24, 2016Aug 24, 2016
Logan HoffmaninMadison Ave. CollectiveRFPs done rightLove ’em or hate ’em, Request for Proposals (RFPs) are standard practice for many non-profit, higher education, and government…Jun 27, 2016Jun 27, 2016
Logan HoffmaninMadison Ave. CollectiveWant the best results and value on your next project? Skip the RFPThe Request for Proposal (RFP) process was developed for the well-intentioned purposes of leveling the playing field, minimizing bias, and…Jun 17, 2016Jun 17, 2016
Logan HoffmaninMadison Ave. CollectiveUse phased projects to help you avoid the RFP processRequest for Proposal (RFP) is a time-tested procurement process that’s consistently worked well for some organizations in purchasing…Jun 14, 2016Jun 14, 2016
Logan HoffmaninMadison Ave. CollectiveFive tips for getting stakeholders alignedcan be a long road from a lead’s initial interest to the close of a deal, and taking a deal all the way to the closing meeting only to…May 27, 2016May 27, 2016