Lyndon MorantWith Web3, You Don’t Have to be Rich to be EarlyAirdrop-farming isn’t a degenerate act of greed and desperation; it’s a symptom of accessible capitalism and the kind of individual freedom…Jan 20Jan 20
Lyndon MorantNFTiffs: Before and AfterThis article is split into two parts: the announcement of NFTiffs in the week of August 7th, and then the fulfilment. It also serves as a…Aug 19, 2022Aug 19, 2022
Lyndon MorantOveranalysing: Bouncing QR CodesPlease note this was originally written in February 2021 immediately after Super Bowl weekendJul 31, 2022Jul 31, 2022
Lyndon MorantMoments of Creation: January 2020This was originally written in January 2020 and is reposted here from my email archives. It’s about how creativity can come from despair.Jul 7, 2022Jul 7, 2022
Lyndon MorantCoinbase’s bouncing QR Code is an example of ‘format-mashing’By now you have probably seen Coinbase’s Super Bowl ad. The ad has earned a particularly high level of attention relative to its fairly…Feb 15, 2022Feb 15, 2022
Lyndon MorantApple’s “911”A friend of mine runs Apple’s retail business in Hong Kong. A few months ago, we sat down for dinner and I explained that my fitness…Feb 7, 2022Feb 7, 2022
Lyndon MorantNike’s ‘You Can’t Stop Us’ is a Brand Campaign Designed to Drive SubscriptionsThe film is promoted in paid media alongside an instruction to ‘Join Us’ which directs straight to Nike’s Membership sign-up pages.Aug 9, 2020Aug 9, 2020
Lyndon MorantApple’s ‘Holiday’ Ad For iPad in 2019 Was A MasterpieceThe film gave a role for the product in people’s homes and gave parents a reason to buy something they might feel bad about.Aug 9, 2020Aug 9, 2020
Lyndon MorantSnap’s ‘Real Friends’ Campaign Used Their Competitor’s Strength Against ThemIn a campaign that Sun Tzu would have been proud of, Snap Inc followed their disappointing Q2’19 earnings with a radical attack against…Aug 9, 2020Aug 9, 2020
Lyndon MorantOn Creativity, Part II: PerspirationWho are we targeting? Where are we going to speak to them? These 11 Tips will help you find the answers.Jan 7, 2019Jan 7, 2019