Stunning 404 Pages to Convert Lost Visitors
Before we dive into the list, let’s get clear on what 404 pages are and why they’re so crucial to your digital marketing strategy.
What Is a 404 Page (& Why They Matter)
404 pages are designated pages that visitors will land on when they enter or click a faulty URL related to a site’s domain. The user would instantly know they’ve landed in the wrong spot and are given options for where to go instead.
404 pages are crucial to keeping user experience (UX) high across your site. As you grow your website, your links may change or break over time.
As users click to navigate through your site, they may land on one of these faulty links. If your site doesn’t have a 404 page, you can likely say goodbye to that potential lead forever.
But WITH a professional 404 page, you can redirect users where they want to go. From there, you can guide them down your sales funnel to create more loyal customers and boost sales.
What’s the Point of Making a 404 Page That Stands Out?
A visually appealing, user-friendly 404 error page shows customers that you care about their experience and are interested in keeping them on your website
Best (Not Boring) 404 Page Examples
Pixar
Disney
Netflix
Tripadvisor
Lego
Drift
Screaming Frog
Kinsta
Distilled
I hope you enjoyed this post. If you did, you’ll definitely want to check out the following articles:
Customer Journey Map: What It Is And Why You Need One
