Mark SilverWhy you might feel lackluster when you start to succeedIt’s wild, but I’ve seen this happen quite often. Someone has been working hard on their business, trying to get it to produce, to do well……3d ago3d ago
Mark SilverWhat your clients need versus what they’ll buyWhen our clients go to craft offers for their own clients, they often bounce back and forth between short, inexpensive offers they think…Sep 19Sep 19
Mark SilverDo you need more professional development or a degree to make your business work?Over the years this is a common question: do you need to do another training, get another certification, or another degree to finally make…Sep 17Sep 17
Mark SilverGuilty about waiting listsGuilt about waiting lists isreally, guilt about saying no. They are imagining if they develop their business, they will be overwhelmedSep 12Sep 12
Mark SilverWhy you might not want to base your marketing off your past clientsWhen folks come to work with us, they of course, naturally look to any past clients they’ve had.Sep 10Sep 10
Mark SilverNine thoughts from 20 years of writing sales pagesWriting a sales page can be really hard. For more than twenty years I’ve not only written sales pages for our own business, I’ve taught…Aug 29Aug 29
Mark SilverHow vagueness creates disappointment and loses you clientsWhen we’re vague, or inaccurate, in our language, what happens is that the reader fills in the vagueness with something much more concrete.Aug 27Aug 27
Mark SilverSuggestions that are bad for your business“Don’t do that.” I told her the advice she was receiving was great to help spread word of that modality, but it’s not usually the best, toAug 22Aug 22
Mark SilverWhy a 5% response to your offers is actually really good.I saw someone out in the wilds of social media, struggling to understand why they were only getting a 5% response to an offer they put out…Aug 20Aug 20
Mark SilverUpdating your somatic sense of pricingSome years ago, I had this startling realization that I was in position of a visceral, unconscious, false-intuitive sense about the value…Aug 6Aug 6