In entrepreneurship, my colleague Eric Paley calls it truth-seeking: Can you face the facts about your business without getting defensive or going into denial? Can you grapple with hard realities and find solutions?
…or founders in this arena is simple: act with absolute certainty, amidst the perpetual uncertainty. Our actions must be formed with passion, driven by conviction and calibrated with experimentation. Not everyone can do this, but once you decide to, embrace uncertainty, don’t be ruled by it.