PinnedMarty Jenkins-LyttleThe Consumer Psychology behind ‘Free Shipping’ — is it Essential for Online Retail?Why ‘free shipping’ is such an effective offer, and what to consider before adopting a sitewide policy.Jan 24, 2021Jan 24, 2021
PinnedMarty Jenkins-LyttleAre ‘Free Returns’ a Must-Have for Budding Online Retailers?Is it worth the time and money? Will you lose sales without it? Can free returns generate positive longterm results?Mar 25, 2021Mar 25, 2021
PinnedMarty Jenkins-LyttleThe Psychology of Pricing: How Price Perception Influences Buying BehaviourUnlock the power of pricing to positively impact consumer decision-making & satisfaction.Oct 25, 2023Oct 25, 2023
PinnedMarty Jenkins-LyttleWhy Do We Buy? Part 1: Causal Mechanisms & Consumer CharacteristicsDeliver more successful marketing results by understanding who shops with you, and why they convert.Jun 9, 2020Jun 9, 2020
Marty Jenkins-LyttleThe Self-Service Movement in Hospitality: HostHow venues are finding operational resilience amidst the challenges of post-pandemic recovery.Sep 12, 2022Sep 12, 2022
Marty Jenkins-LyttlePost-COVID Digital Retail: Safeguarding Against the Intention-Behaviour GapThe next phase of uncertainty poses new risks to businesses that have adapted to pandemic trading norms.Nov 28, 2021Nov 28, 2021
Marty Jenkins-LyttlePotential in Privacy — How to Advertise on DuckDuckGoPrivacy matters more than ever. Learn how to connect with users who have moved away from conventional platform tracking.Feb 18, 2021Feb 18, 2021
Marty Jenkins-LyttleShould Brands Still Invest in TikTok?Market conditions and a geopolitical tug-of-war are making brands question whether or not it’s worth the investment.Oct 2, 2020Oct 2, 2020
Marty Jenkins-LyttlePlanning for Black Friday & Cyber Monday in 2020? Think Differently.Expect uncertainty.Sep 17, 2020Sep 17, 2020
Marty Jenkins-LyttleMake Your Most Valuable ConversionRealising the potential of repeat business, fostering lifetime value, and avoiding churn.Aug 24, 2020Aug 24, 2020
