Mike Swenson – Medium

Mike Swenson

Mike Swenson
in
Crossroads-Real. Communication.

Being Real is the Kryptonite to Fake News

Crisis communication managers have a big, new risk to monitor these days. It’s called fake news. It wasn’t enough that those of us who are…

Sep 7, 2018

Being Real is the Kryptonite to Fake News

Sep 7, 2018

Mike Swenson
in
Crossroads-Real. Communication.

Real Communication vs. Alternative Facts

Crossroads is all about being real. When we launched in 2012, we were built on a foundation of 25 years of ethical and honest…

Jan 30, 2017

Jan 30, 2017

Mike Swenson
in
Crossroads-Real. Communication.

Crossroads President Mike Swenson Talks Crisis Management

Organizations should take the attitude that working to prevent crises from happening is truly real crisis management. That’s our approach…

Aug 16, 2016

Aug 16, 2016

Mike Swenson
in
Crossroads-Real. Communication.

Making cause marketing work for your brand

Cause marketing is done right when companies celebrate who they are as a brand. Same goes for nonprofits: they should aim not only to raise…

Jul 31, 2016

Jul 31, 2016

Mike Swenson
in
Crossroads-Real. Communication.

The Mic is Always On

I checked the calendar just now and the year is 2016. It would seem that by now people in the public eye would all know how to behave in…

Jul 6, 2016

Jul 6, 2016

Mike Swenson
in
Crossroads-Real. Communication.

The Evolution of Public Relations

It’s an understatement to say that #PublicRelations has evolved in my 35 years after I left broadcast #journalism. I talk about some of…

Jun 28, 2016

Jun 28, 2016

Mike Swenson
in
Crossroads-Real. Communication.

Creative License

Regardless of your business, creativity is the difference between success and mediocrity. Ideas are the currency of creativity. Are you…

May 20, 2016

May 20, 2016

Mike Swenson
in
Crossroads-Real. Communication.

Travels with Millennials

Everyone in the travel and hospitality industry needs to rev up their marketing to millennials. This generation doesn’t just want to…

May 19, 2016

May 19, 2016

Mike Swenson
in
Crossroads-Real. Communication.

Crisis Lessons from Apollo 13

I am a big movie buff and also have always been a big fan of all things outer space. So it stands to reason one of my favorite movies of…

Apr 29, 2016

Crisis Lessons from Apollo 13

Apr 29, 2016

Mike Swenson
in
Crossroads-Real. Communication.

Are You Earning Trust Today?

At Crossroads, we have invested more than a quarter-century making sure our clients’ reputations are the best they can be. After all, a…

Apr 29, 2016

Apr 29, 2016

Mike Swenson

Mike Swenson

We all have no option today but to be real in all our communication. And I still think every company should have a cause.

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