Nick Lawson – Medium

Nick Lawson

Nick Lawson
in
SQWAD Blog

Your Sponsorship Package Should Be A Story, Not A Menu

Everyone always talks about stories in sales…and rightfully so. As humans, we are physiologically conditioned to accept stories more than…

Jun 24, 2021

Your Sponsorship Package Should Be A Story, Not A Menu

Jun 24, 2021

Nick Lawson
in
SQWAD Blog

Watching YouTube Build A Fan: Insights From My 7 Y/O Cousin’s Journey To Sports Fandom

When I was growing up in the San Francisco Bay Area in the 90’s I had some serious choices to make with regard to my team. Would I follow…

Apr 21, 2021

Watching YouTube Build A Fan: Insights From My 7 Y/O Cousin’s Journey To Sports Fandom

Apr 21, 2021

Nick Lawson
in
SQWAD Blog

Sponsorship post-pandemic is all about re-building habits, old and new.

Humans are creatures of habits. It is extremely hard once we’ve entered a habit to change it.

Apr 5, 2021

Sponsorship post-pandemic is all about re-building habits, old and new.

Apr 5, 2021

Nick Lawson
in
SQWAD Blog

How to build the perceived value of your sponsorship assets & department

Value is a very interesting dynamic in economics. Why do we spend $1,000,000 for a Ferrari over $30K for a Toyota?

Mar 2, 2021

How to build the perceived value of your sponsorship assets & department

Mar 2, 2021

Nick Lawson
in
SQWAD Blog

5 Opportunities In Sports Sponsorship Going Into 2021

2020 was a hell-of-a year for the sports industry. One that we’d like to forget. But as we look back at it, there are some shifts that…

Jan 21, 2021

5 Opportunities In Sports Sponsorship Going Into 2021

Jan 21, 2021

Nick Lawson
in
SQWAD Blog

Apple will significantly affect your sponsors and how they run digital ads.

I’ve said it here time & time again that our biggest “competitor” for sponsorship dollars are digital ads.

Jan 4, 2021

Apple will significantly affect your sponsors and how they run digital ads.

Jan 4, 2021

Nick Lawson
in
SQWAD Blog

Why GIFs Should Be On Your Sponsorship Marketing Radar For 2021

What if I told you you could harness and hack the second largest search engine for your sports team and sponsors…for free.

Jan 4, 2021

Why GIFs Should Be On Your Sponsorship Marketing Radar For 2021

Jan 4, 2021

Nick Lawson
in
SQWAD Blog

One Tweak Can Increase Your Team’s YouTube Reach (And Why It Matters In Sponsorship)

I’ve been harping a ton on YouTube lately…and well…it’s because there is a TON of money being spent there by brands.

Jan 4, 2021

One Tweak Can Increase Your Team’s YouTube Reach (And Why It Matters In Sponsorship)

Jan 4, 2021

Nick Lawson
in
SQWAD Blog

We were over-leveraged in sports and the pandemic exposed it…here’s how we can diversify

‘It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is most adaptable to…

Dec 4, 2020

We were over-leveraged in sports and the pandemic exposed it…here’s how we can diversify

Dec 4, 2020

Nick Lawson
in
SQWAD Blog

How to successfully market your digital activations & contests with your fans (after launching…

If an activation is promoted, and no fan is there to hear it, does it even exist? Well…yes…but it wouldn’t be very successful.

Nov 30, 2020

How to successfully market your digital activations & contests with your fans (after launching…

Nov 30, 2020

Nick Lawson

Nick Lawson

CEO SQWAD Sports Inc. We turn scoreboards into an engagement & sponsorship activation machine during breaks in the game.

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