OptimoveExisting Customers Are STILL More Valuable Than New Ones During The HolidaysThe holidays’ sales peak might seem like the best time of year to double down on your acquisition marketing efforts. But for the second…Nov 28, 2019Nov 28, 2019
OptimoveHow to Avoid Deliverability Pitfalls: 10 Ways to Dodge Spam Traps, Blacklists, and Other…Jonathan Inbar, Dana ShirlenNov 14, 2019Nov 14, 2019
OptimoveGreat Things Happen When You Listen to Your CustomersTaking your customers’ opinion into account can do more than just influence your product roadmap. It can also be a fantastic opportunity to…Nov 7, 2019Nov 7, 2019
OptimoveDo We Need a VIP Model When Everyone Pays The Same?While the benefits of achieving VIP status and receiving special treatment are quite clear to VIP customers, brands may find the rationale…Oct 17, 2019Oct 17, 2019
Optimove5 Steps to Building A Lucrative Partnership OrgIn the business of partnerships, just like in the world of CRM, the science of relationships is at the heart of every success. What else…Oct 10, 2019Oct 10, 2019
OptimoveDon’t Look Away: Your Email Data is a Hidden GemOften mistaken/overlooked as “dull” or “simple” — email data should play a significant role in enhancing your targeting game, especially…Sep 26, 2019Sep 26, 2019
OptimoveKeep This Ol’ Cliché in Mind When Communicating with your Players: Timing is EverythingThere’s this saying: Nothing is worse than meeting the perfect person at the wrong time. When you communicate with your players or send…Aug 29, 2019Aug 29, 2019
OptimoveWebsite Personalization for the PeoplePersonalization is a must, but on a website, there’s a fine line between customized and creepy. Here are five tips for website…Aug 22, 2019Aug 22, 2019
OptimoveParadox of ChoiceEven marketers aren’t averse to the Paradox of Choice. Here’s how technology can prevent us from feeling overwhelmed with the infinite…Aug 15, 2019Aug 15, 2019
OptimoveHow to Choose a Customer Data PlatformIt’s the year of the CDP. With more and more options hitting the market, we’ve segmented the CDP tech stack into five categories to help…Aug 8, 2019Aug 8, 2019