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Existing Customers Are STILL More Valuable Than New Ones During The Holidays

The holidays’ sales peak might seem like the best time of year to double down on your acquisition marketing efforts. But for the second…

Nov 28, 2019

Existing Customers Are STILL More Valuable Than New Ones During The Holidays

Nov 28, 2019

Optimove

How to Avoid Deliverability Pitfalls: 10 Ways to Dodge Spam Traps, Blacklists, and Other…

Jonathan Inbar, Dana Shirlen

Nov 14, 2019

Nov 14, 2019

Optimove

Great Things Happen When You Listen to Your Customers

Taking your customers’ opinion into account can do more than just influence your product roadmap. It can also be a fantastic opportunity to…

Nov 7, 2019

Nov 7, 2019

Optimove

Do We Need a VIP Model When Everyone Pays The Same?

While the benefits of achieving VIP status and receiving special treatment are quite clear to VIP customers, brands may find the rationale…

Oct 17, 2019

Do We Need a VIP Model When Everyone Pays The Same?

Oct 17, 2019

Optimove

5 Steps to Building A Lucrative Partnership Org

In the business of partnerships, just like in the world of CRM, the science of relationships is at the heart of every success. What else…

Oct 10, 2019

Oct 10, 2019

Optimove

Don’t Look Away: Your Email Data is a Hidden Gem

Often mistaken/overlooked as “dull” or “simple” — email data should play a significant role in enhancing your targeting game, especially…

Sep 26, 2019

Don’t Look Away: Your Email Data is a Hidden Gem

Sep 26, 2019

Optimove

Keep This Ol’ Cliché in Mind When Communicating with your Players: Timing is Everything

There’s this saying: Nothing is worse than meeting the perfect person at the wrong time. When you communicate with your players or send…

Aug 29, 2019

Keep This Ol’ Cliché in Mind When Communicating with your Players: Timing is Everything

Aug 29, 2019

Optimove

Website Personalization for the People

Personalization is a must, but on a website, there’s a fine line between customized and creepy. Here are five tips for website…

Aug 22, 2019

Website Personalization for the People

Aug 22, 2019

Optimove

Paradox of Choice

Even marketers aren’t averse to the Paradox of Choice. Here’s how technology can prevent us from feeling overwhelmed with the infinite…

Aug 15, 2019

Paradox of Choice

Aug 15, 2019

Optimove

How to Choose a Customer Data Platform

It’s the year of the CDP. With more and more options hitting the market, we’ve segmented the CDP tech stack into five categories to help…

Aug 8, 2019

How to Choose a Customer Data Platform

Aug 8, 2019

Optimove

Optimove

Helping 300+ brands grow their business through their existing customers. Combining the art and science of marketing since 2009

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