Tiffany Pilgrim, Founder and CEO of Corelini PR — Many talented startup entrepreneurs ask for my advice on getting more publicity for their business. They may not have the budget to pay a PR agency, or are unwilling to invest in one, so I guide them on how to begin with a DIY PR strategy. The first thing I…

Experience report and founder advise by Clare Jones, PR and Outreach Manager for Custom Neon, a global manufacturer and retailer of custom-designed LED neon lights and signs. — Starting a PR campaign in the early days can be a bit daunting and difficult to know where to start, especially if you don’t yet have a story to tell or you are in a particularly competitive space. It’s easy to get sucked in by the myriad of online press…

Rosalia Scampoli, Senior Media Director/Partner of MarketcomPR Whether you run a start-up or a growth company, you are probably looking to ramp up your brand awareness and market reach. But budget is an issue; so, rather than hire a CMO-level person, you are thinking about hiring a more junior marketing…

We asked our PR and growth experts to advise entrepreneurs on the importance of a business’s social impact and why it not only matters but is of great importance for PR success. Read here why you should start your social impact activities and about PR campaigns based on social impact. Contributing To The Greater Good …

We asked our PR and growth experts on how to find inspiration for creative PR campaigns in 2022. What are the PR trends in 2022? What are the latest great PR campaigns? What PR platforms, tools and blogs are there to get inspired? Entrepreneurs read ahead for some PR inspiration: TikTok …

OR: How do you get coverage for a brand or organization that seems ordinary or not attractive? — Not every company is out there with the goal to disrupt an industry, or to change the world. There are endless companies simply set up to do a good job. Sometimes even at rather overlooked subjects — for example the manufacturing of spare parts and tools. …

Andrea Sok is a storyteller first. Her career as a public relations pro with more than 15 years of experience in marketing and communications has taken her around the world seeking great stories and sharing them in new and different ways. At her boutique agency, Sok Influencer PR, Andrea combines…

We asked PR and growth experts to advise B2B startup entrepreneurs on the role of Analyst Relations (AR). What does Analyst Relations mean and what are the benefits for B2B businesses offering tech solutions if they make Analyst Relations an integral part of their PR strategy? …

We asked our PR and growth experts about The Most Innovative Things Happening In Public Relations Right Now. What is the newest tech to use for PR success, trends in PR and platform or campaigns to observe? Each of our experts introduces one innovation in PR and explains why it…