Pontus StaunstrupStrategy doesn’t suck — your strategies do!Headline sound strange to you? What I mean is this: If you think having a strategy is unnecessary, or isn’t doing any good that doesn’t…Jun 11, 2017Jun 11, 2017
Pontus StaunstrupinStartup MagDon’t Let Your Boss Define YouIt’s very easy, especially when you’re young, to accept your managers definition of you as a true representation of yourself. And that can…Aug 29, 20151Aug 29, 20151
Pontus StaunstrupWhy CMOs Have To Stay CuriousWhat is the biggest challenge facing CMO’s in 2015? According to a recent survey among Swedish Heads of Marketing it can be boiled down to…May 24, 2015May 24, 2015
Pontus StaunstrupA Content Marketing Fairy TaleStill not convinced about Content Marketing? Or do you need to convince someone else? Let’s try an old story. Let me tell you about Hansel…Apr 5, 2015Apr 5, 2015
Pontus StaunstrupImprove Your Content With This Ancient TrickOnce upon a time there lived an old lady in a remote village in Africa. She was all alone, her only son had moved far away to find work…Mar 30, 2015Mar 30, 2015
Pontus StaunstrupWhy Dark Social Is ImportantYou are probably familiar with Dark Social, but if not here is a brief explanation. Unlike open sharing in social networks like Facebook…Mar 15, 2015Mar 15, 2015