Paul at HandfaceA Very Unusual Client Conversation About VideoThis is a recap of a conversation I had with a client about video a while back. She had hired us to create a suite of videos for her…Mar 30, 2017Mar 30, 2017
Paul at HandfaceWhat Does BT Sports Rights Deal Mean For Viral Football Videos?News of BT Sport’s new football deal last week — and specifically the fact that they are going to increase the amount of games and…Mar 23, 2017Mar 23, 2017
Paul at HandfaceFIVE KEY REASONS VIDEO CAMPAIGNS ARE CURRENTLY FAILINGAnd no, it’s not because people are using wooden cameras, but sometimes I think they might as well be.Feb 21, 2017Feb 21, 2017
Paul at HandfaceWhat Does Facebook’s Decision To Autoplay Sound On Videos Mean For You?If you’ve been on the receiving end of any business-related videos in your Facebook feed over the last 18 months, you may have noticed a…Feb 15, 2017Feb 15, 2017
Paul at HandfaceHow Do You Know You’re Not Being Ripped Off When You Pay For A Video?The other day a company showed me a video they’d had made last year. Then they told me how much they paid for it. I was surprised, as we…Jan 26, 2017Jan 26, 2017
Paul at HandfaceHow Would You Like A Pop-Up Dark Social Chatroom On Your Fridge?The soon-to-arrive/already here (depending on your point of view) ‘Internet of things’ promises to make our lives much easier and more…Jan 24, 2017Jan 24, 2017
Paul at HandfaceIs It Time to Declare an Embargo on Corporate Animated Videos?I’m beginning to think so — specifically for certain types of animation.Jan 17, 2017Jan 17, 2017
Paul at HandfaceSo What If Snapchat Lied To Investors?Reports emerged last week of a former Snapchat employee named Anthony Pompliano’s claims that the platform misled investors in the run-up…Jan 12, 2017Jan 12, 2017
Paul at HandfaceStop Your Bot Strategy Right Now — It’s All Wrong*Ever since Mark Zuckerberg announced a free-for-all for bots on Facebook Messenger last spring, developers’ eyes turned en masse to this…Jan 6, 2017Jan 6, 2017
Paul at HandfaceWin Dark Social! Win The Internet!Here’s a short extract from my upcoming book: the first book solely devoted to Dark Social Marketing.Jan 4, 2017Jan 4, 2017
