Upstream 2.0 Platform Marketing

@Platformula1
Jul 22, 2014 · 6 min read

Part 3, Alpha Partner ‘DNA Inheritance’: The Gift That Keeps On Giving

Joseph Bentzel, Platformula1

Your First Upstream Partner Deal Provides a Growth ‘DNA Inheritance’

Takeaways

1. Partner Business Development is Ground Zero for Growth

2. DNA Inheritance is a Logical Foundation for Marketing Programs

3. It is DNA Inheritance That Drives Lower Sales & Marketing Spend

    @Platformula1

    Written by

    Joseph Bentzel, Platformula1 founder, is a specialist in “Partner First” growth marketing for cloud, mobile, XaaS, & IoT innovators. http://www.platformula1.com