Primary IntelligenceHow to Make Customer Experience a Strategic PriorityCustomer experience is more important in 2019 than it ever has been considering the plethora of choices available to buyers. If that…Mar 19, 2019Mar 19, 2019
Primary IntelligenceBuyer Evaluation Process | What Sales & Marketing Need to KnowKnowing your buyer’s evaluation process is one of the most critical elements to include in the sales strategy. Having this knowledge is…Feb 27, 2019Feb 27, 2019
Primary IntelligenceWin Loss Analysis Surveys: How to Eliminate BiasDemonstrating the value of your products and services in a way that resonates with your buyers is the difference between winning and…Feb 13, 2019Feb 13, 2019
Primary IntelligenceAfter the Buyer Interview, Turn Feedback into ActionConducting interviews with your customers can be an eye-opening experience. For instance, one of our clients shared how they used…Jan 9, 2019Jan 9, 2019
Primary IntelligenceThe Compartmentalization of Competitive Intelligence in a CompanyAt Primary Intelligence, we have a strong value proposition and we’re good at communicating the message. To us, the true value of what we…Dec 27, 2018Dec 27, 2018
Primary IntelligenceAlign Customer Satisfaction & Decision Analysis (Customers vs. Prospects)I’m in product development and as such I struggle with two competing audiences: my existing customers and my prospects.Dec 22, 2018Dec 22, 2018
Primary IntelligenceWin/Loss Analysis: 3 Ways Successful Companies are Using Win LossSuccessful companies share a couple of common traits: they are always looking for new ways to improve. They continually ask the questions…Dec 12, 2018Dec 12, 2018
Primary IntelligenceHow Sales & Marketing Can Drive Growth with Win Loss AnalysisIf you want to reach beyond revenue expectations and understand buyer decisions, then consider win/loss analysis as an asset for your…Nov 19, 2018Nov 19, 2018
Primary IntelligenceWin Loss Analysis Best Practice Series | Winning Back Lost BusinessWhile there are multiple benefits of win loss analysis, winning back lost business from a competitor can be a sales rep’s sweet spot. So…Nov 12, 2018Nov 12, 2018
Primary IntelligenceEffective Competitive Intelligence: Why Timeliness is Key to SuccessWhat is effective competitive intelligence?Nov 6, 2018Nov 6, 2018