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Primary Intelligence

Primary Intelligence

How to Make Customer Experience a Strategic Priority

Customer experience is more important in 2019 than it ever has been considering the plethora of choices available to buyers. If that…

Mar 19, 2019

How to Make Customer Experience a Strategic Priority

Mar 19, 2019

Primary Intelligence

Buyer Evaluation Process | What Sales & Marketing Need to Know

Knowing your buyer’s evaluation process is one of the most critical elements to include in the sales strategy. Having this knowledge is…

Feb 27, 2019

Buyer Evaluation Process | What Sales & Marketing Need to Know

Feb 27, 2019

Primary Intelligence

Win Loss Analysis Surveys: How to Eliminate Bias

Demonstrating the value of your products and services in a way that resonates with your buyers is the difference between winning and…

Feb 13, 2019

Win Loss Analysis Surveys: How to Eliminate Bias

Feb 13, 2019

Primary Intelligence

After the Buyer Interview, Turn Feedback into Action

Conducting interviews with your customers can be an eye-opening experience. For instance, one of our clients shared how they used…

Jan 9, 2019

After the Buyer Interview, Turn Feedback into Action

Jan 9, 2019

Primary Intelligence

The Compartmentalization of Competitive Intelligence in a Company

At Primary Intelligence, we have a strong value proposition and we’re good at communicating the message. To us, the true value of what we…

Dec 27, 2018

The Compartmentalization of Competitive Intelligence in a Company

Dec 27, 2018

Primary Intelligence

Align Customer Satisfaction & Decision Analysis (Customers vs. Prospects)

I’m in product development and as such I struggle with two competing audiences: my existing customers and my prospects.

Dec 22, 2018

Align Customer Satisfaction & Decision Analysis (Customers vs. Prospects)

Dec 22, 2018

Primary Intelligence

Win/Loss Analysis: 3 Ways Successful Companies are Using Win Loss

Successful companies share a couple of common traits: they are always looking for new ways to improve. They continually ask the questions…

Dec 12, 2018

Win/Loss Analysis: 3 Ways Successful Companies are Using Win Loss

Dec 12, 2018

Primary Intelligence

How Sales & Marketing Can Drive Growth with Win Loss Analysis

If you want to reach beyond revenue expectations and understand buyer decisions, then consider win/loss analysis as an asset for your…

Nov 19, 2018

How Sales & Marketing Can Drive Growth with Win Loss Analysis

Nov 19, 2018

Primary Intelligence

Win Loss Analysis Best Practice Series | Winning Back Lost Business

While there are multiple benefits of win loss analysis, winning back lost business from a competitor can be a sales rep’s sweet spot. So…

Nov 12, 2018

Win Loss Analysis Best Practice Series | Winning Back Lost Business

Nov 12, 2018

Primary Intelligence

Effective Competitive Intelligence: Why Timeliness is Key to Success

What is effective competitive intelligence?

Nov 6, 2018

Effective Competitive Intelligence: Why Timeliness is Key to Success

Nov 6, 2018

Primary Intelligence

Primary Intelligence

Improving win & retention rates since 2000. Experts in #B2B #Sales #WinLoss & Customer Experience #CX Analysis. Contact us: bit.ly/ContactPrimaryIntelligence

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