Robert ScottPepsi missed the mark…multiple timesHave you seen the recent Pepsi Commercial? It’s pretty bad… okay, that’s an understatement — it’s way off the mark. Don’t believe me, take…Apr 6, 2017Apr 6, 2017
Robert ScottOptimize your Content Marketing PlanIf you’re a marketer, then you’ve probably heard that Content Marketing is effective for driving brand awareness and lead generation.Mar 31, 2017Mar 31, 2017
Robert ScottSo You Want To Be A Thought Leader?If you had asked me about Twitter before I graduated from college or started my first job, I would have told you the last time I used it…Mar 25, 2017Mar 25, 2017
Robert ScottBuilding a Personal Brand With Social MediaWhen I hear the word “Brand,” I think about companies like Nike or Coca-Cola rather than reflecting on my own professional brand. Though…Mar 25, 2017Mar 25, 2017